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UMAI Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let's find out together. Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing
Episodes
Wednesday Mar 31, 2021
Wednesday Mar 31, 2021
Of course your product is delicious! But, that’s just the baseline. 😜 It takes so much more work to get your product on to grocery shelves AND into consumers’ pantries. Luckily, we have Alli Ball on our latest episode of the pod - spilling the beans on retail success! She’s the creator of Retail Ready®, host of the Food Biz Wiz® Podcast, and founder of her own CPG consulting business. And together, we discuss: 1) Problems for growing CPG brands to avoid, 2) how smaller CPG retail brands can stand out on the shelves, and 3) how to form a stronger bond with your grocery buyers + retailers. Plus, many more juicy tidbits that we know extra-small to small to medium CPG biz owners need to hear. Ya better listen now!! For more from us, head to umaimarketing.com
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