#34 CPG Pandemic Pivot with Diana Beshara, Co-founder & CEO of Cantina Royal

Co-Founder and CEO of Cantina Royal Hot Sauce, Diana Beshara, joins UMAI Social Circle podcast to chat about her biggest wins, challenges she overcame as an owner (including a major pandemic pivot from restauranteur to CPG brand owner), and how a pinch of luck landed her hot sauce on "Hot Ones", an Emmy nominated celebrity interview YouTube show with a viewing of over 100 million people. You're going to love this SPICY episode, so let's get into it! 🔊

 

Timestamp:

[0:47 - 8:30] Starting as a restauranteur

[8:31 - 12:00] How running a restaurant helped Diana succeed in CPG

[12:05 - 15:20] Why building a commercial space was the right move

[15:37 - 21:48] How Diana’s hot sauce became famous on the show "Hot Ones"

[21:55 - 27:43] From part-time to going ALL in

[27:48 - 29:17] How the Growth Course motivated Diana to market her biz

[30:07 - 33:29] How Cantina Royal used the Growth Course to cut their marketing spend in half without a decrease in sales

[33:42 - 36:05] Closing remarks

 

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