#35: How Steady Growth Created a Better CPG Business with April King

April King, founder of Better Than Provisions, joins Alison and Karin to discuss her journey of building her own keto-friendly, grain-free granola brand.

From farmers' market roots to an all-grown-up re-brand, April shares her biggest wins, advice she has for other founders, and how taking the Consumer Goods Growth Course has given her the confidence to show up on social for her community.

 Listen in to discover how April's motto to be "better than", paired with small steps and small actions, led to long-term growth.

 

Let's break it down for you:

[0:46 - 5:17] Introduction

[5:18 - 11:44] The leap of faith that took her brand from a hobby to a real business

[11:49 - 20:11] April's grassroots approach for steady growth

[20:13 - 25:30] How April connects to her audience to better share her brand's mission 

[25:32 - 30:50] What keeps April driven

[31:03 - 32:46] Looking forward for Better Than Provisions

[32:47 - 35:30] Using community & continued education to build her brand

[35:34 - 41:30] How April uses the Consumer Goods Growth Course to build her strategy & marketing knowledge

[41:34 - 44:11] Closing remarks

 

Mentions from this episode: 

Learn more and Join there mailing list -

• Check out their grain-free granola, here
• Instagram, here
• Facebook, here
• Use code UMAI20 and get 20% discount off to your entire order

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