UMAI Social Circle

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UMAI Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let's find out together. Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing

Episodes

Wednesday Dec 14, 2022

#39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)

Wednesday Dec 14, 2022

Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!

In the last episode of our mini series - Alison and Karin will be talking about the digital marketing KPIs you need to track to make informed decisions, three essential digital marketing levers for CPG brands, and how to prioritize your marketing to-do list so you can avoid overwhelm.

Let's get into our final episode! 🙌🏼

Timestamp:
[0:45 - 1:35] Introduction

[5:35 - 10:32] The core three marketing levers for digital success

[10:32 - 12:23] Why you should focus on these three marketing levers for success

[12:24 - 14:23] How these three levers work together to master consistent sales

[14:24 - 17:58] How to build a community

[18:00 - 22:40] When to expand your marketing efforts

[22:41 - 26:17] The primary KPI you need to track for social media

[26:20 - 30:37] The primary KPI you need to track for paid advertising

[30:38 - 34:16] The primary KPI you need to track for email marketing

[34:17 - 35:17] More freebie education to snag!

[36:14 - 37:42] Closing