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UMAI Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let's find out together. Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing
Episodes
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
In today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool! Let's dive into these tips and start driving results for your email campaigns. š
Timestamps:
[0:59 - 1:48] Why you should be spending more time on email marketing for your brand
[1:49 - 2:22] Four of our top tips for boosting open and click-through rates
[2:23 - 4:05] Tip #1: Personalization is key
[4:06 - 5:34] Tip #2: Perfecting your subject line
[5:35 - 9:46] Tip #3: Creating attention-grabbing call-to-actions
[9:47 - 13:20] Tip #4: Segmenting your list for efficient marketingĀ
[13:21 - 14:06] Closing
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