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UMAI Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let's find out together. Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing
Episodes
Wednesday Jun 07, 2023
Wednesday Jun 07, 2023
In this episode, Karin discusses the importance of utilizing user-generated content (UGC) as a cost-effective way to drive sales for consumer goods brands. UGC refers to content that's created by customers, content creators (or even your mother, brother, best friend, next door neighbor), and it's known for its authentic appearance and messaging. Karin shares some effective strategies for leveraging UGC to increase sales and engagement, even on a limited budget.
Tune in to learn more about how UGC can benefit your brand and how to make the most of it. 📸
[0:58 - 1:57] What is UGC and how you can utilize it to drive sales [1:58 - 2:35] Building community first on social with UGC
[2:36 - 3:08] Using UGC for high-converting social ad creative [3:09 - 4:27] Exploring alternative sources of UGC
[4:28 - 5:05] Closing and plug-ins
Mentions from this episode: Learn more and Start growing with us
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LinkedIn: https://www.linkedin.com/company/umaimarketing
👉🏼 Stay in touch: Join UMAI’s Facebook Group: CORE https://www.facebook.com/groups/core3inspiration/
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