#50: Social Strategies We Love featuring Black-Owned Brands

Welcome to Podcast #50: Social Strategies We Love featuring Black-Owned Brands! Today, we're delving into a special episode dedicated to Black History Month with co-founder of UMAI Marketing, Karin Samelson. Join her as we explore standout Black-owned brands, including Partake, A Dozen Cousins, and Me & the Bees Lemonade. Discover what sets these CPG brands apart and how their organic social media strategies help them to stand out from the crowd. Let's dive in! 🤓

 

Let's break it down for you...

[0:58 - 1:29] Black-Owned Brands Spotlight: Social Media Strategies

[1:30 - 1:59] Partake Origins: A Journey from Food Allergies to CPG Leadership

[2:00 - 9:07] Partake’s UGC, Founder Posts, Collabs, & Retail Focused Social Media Approach

[8:08 - 9:07] From Childhood Inspiration to Wholesome Convenience: A Dozen Cousins Story

[9:08 - 14:00] Exploring Social Series Strategies

[14:01 - 15:12] Me & the Bees Lemonade's Sweet Journey

[15:13 - 18:47] A Fresh Perspective on Organic Engagement and Storytelling

[18:48 - 19:20] Outro and DM @umaimarketing for Marketing Support!

 

Mentions from this episode:

Partake: https://www.instagram.com/partakefoods/ 

A Dozen Cousins: https://www.instagram.com/adozencousins 

Me & The Bees Company: https://www.instagram.com/mikailasbees/ 

 

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TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umai...

 

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