#54: 4 Steps to Successful Ad Audience Targeting

In this final episode of our Facebook and Instagram advertising series led by Alison, co-founder of UMAI Marketing, we conclude by delving into effective audience targeting methods. Learn how to properly identify prospective audiences, optimize cost per acquisition by using better audience targeting techniques, and leverage your retargeting for lifetime value. Join us as we explore the four essential steps for discovering optimal audiences to drive successful ad campaigns. Let’s dive in! 🎧

 

Let's break it down for you...

[0:58 - 2:07] Introduction: How to target audiences for Facebook and Instagram advertising

[2:07 - 4:22] Step 1: Analyze the Competition's Customers

[4:23 - 5:16] Step 2: Craft Your Customer Avatar

[5:17 - 7:21] Step 3: Define Motivators & Pain Points

[7:22 - 11:23] Step 4: Choosing Targeting Interests & Other Audience Types

[11:24 - 12:25] Final Notes for Better Audience Targeting

 

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