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UMAI Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let's find out together. Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing
Episodes
Wednesday Nov 25, 2020
#8: Culina Yogurt Mukbang, the Blueprint for Founder-Forward + Eco-Minded Content
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
This is NOT your average yogurt brand, and we’re so pumped about that - ‘cause who needs the “other guys” when you’ve got Culina Yogurt. 😉 Plenty to unpack in this one. Like, what does The Rock have to do with yogurt exactly?? As well as a look at strategic retailer shoutouts, messaging buckets, and nailing an eco-minded angle. Don't forget to follow us on Instagram @umaimarketing!!
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