UMAI Social Circle

#45: How to decide on your promo offer (ft. Carley)

Hi there, CPG friends! Welcome to Episode 45, where we're diving deeper into how to choose a successful promo offer for your brand. With Q4 just around the corner, it's time to gear up and make some serious cash! And guess what? We're here to equip you with the best tips and tricks to make this sales quarter your most successful one yet.

Today's episode is extra special because we have our amazing team member Carley Jones joining us to share her promo expertise and insights. Together, we're going to unleash six revenue-driving tips that will help you pick killer promo offers, and set the stage for a profitable Q4.

So buckle up; next stop: choosing your Q4 promo offer.  🎉

 

Let's break it down for you...

[0:59 - 3:50] Introduction to Planning Your Q4 Promos

[3:56 - 5:55] Tip 1: Test Promo Offers First 

[6:54 - 9:09] Tip 2: Determine Your Promo Profit Margin

[9:10 - 13:59] Tip 3: Determine Your Web Needs

[14:00 - 20:06] Tip 4: Keep it Simple

[20:07 - 22:42] Tip 5: Test Messaging

[22:43 - 28:34] Tip 6: Don't Overdue Sales!

[28:35 - 30:03] Closing + How to Work with Us!

 

Mentions from this episode: 

 

Apps mentioned -

Breakeven ROAS Calculator: https://tinyurl.com/Breakeven

ROAS-Calculator Shogun: https://tinyurl.com/Shogun-Landing

Page-Builder PageFly: https://tinyurl.com/PageFly-Landing-Page

Builder Instapage: https://instapage.com/

Zipify: https://zipify.com/

Bundler: https://tinyurl.com/Bundler-Product-Bundles

Tiered Discounts: https://tinyurl.com/Tiered-discounts

Countdown Timer Ultimate: https://apps.shopify.com/countdownultimate 

 

Learn more and Start growing with us –

UMAI Marketing socials  –

• Instagram, here
• TikTok, here
• LinkedIn, here

Get the Social Media Marketing Kit, here

Stay in touch:

Join UMAI’s Facebook Group: CORE 

 

#44: BFCM Case Study: How to Plan an 80% Revenue Increase Promotion!

We're diving into the exciting world of Black Friday and Cyber Monday. 🎉 With Q3 just around the corner, it's time to gear up and start mapping out your holiday promotions to end the year on a high note.

In this episode, we'll be taking a look back at last year's Black Friday and Cyber Monday campaign we executed for a skincare client. In this BFCM case study episode, we'll review how we planned, executed, and analyzed the biggest sales event for D2C CPG of the year! And how we secured this client an impressive 80% increase in revenue year over year.

By the end of this episode, you'll be armed with valuable insights to help you plan your very own killer Black Friday, Cyber Monday, or holiday sale. Get ready to take your sales to new heights! 🚀

 

Let's break it down for you:

[0:59 - 2:12] Introduction to our Black Friday, Cyber Monday (BFCM) Case Study

[2:13 - 6:52] Set Your Goals and Debrief

[6:53 - 8:17] Prioritize Value and Education Before Launch [8:18 - 10:14] Master Testing and Optimize

[10:15 - 11:38] Audit Your Channels

[11:39 - 15:17] Organize, Plan, and Create Assets

[15:18- 18:00] Create an Early Bird Phase

[18:01 - 22:31] Execute Your Launch via Email, Ads, Organic Social, and Web!

[22:32 - 30:36] Recap: Analyze Your Goals and Determine Where You Succeeded or Missed the Mark

[30:37 - 31:47] Closing

 

Mentions from this episode: 

Learn more and Start growing with us –

UMAI Marketing socials  –

• Instagram, here
• TikTok, here
• LinkedIn, here

Get the Social Media Marketing Kit, here

Stay in touch:

Join UMAI’s Facebook Group: CORE 

#43: 6 Tips for Using Canva to Create Quality Content Faster

Hey, y’all! 👋🏼 Today, we're chatting about one of our FAVORITE tools to make content creation easier, whether you're a marketer, social media enthusiast, founder, or even a small business owner. We're talking about the wonderful world of Canva! If you're not using it yet, no worries. We are here to share 6 quick-and-dirty tips on how you can use Canva to whip up high-quality content quicker than ever. So, get ready to level up your social game and create content in a flash with these awesome Canva hacks! Let's jump right in! 🤓🎨

 

Let's break it down for you:

[0:59 - 5:13] Introduction to Canva

[5:15 - 8:01] Tip 1: Create Your Brand Kit 

[8:02 - 12:34] Tip 2: Pull in Gifs as Memes 

[12:35 - 14:15] Tip 3: Explore Stock Imagery, Videos, and Audio Elements

[14:16 - 16:42] Tip 4: The Power of Background Remover and Magic Eraser

[16:43 - 18:45] Tip 5: Canva Assistant "Magic Write"

[18:46 - 20:45] Tip 6: Utilize Templates Whenever Possible

[20:49 - 21:21] How to Access The Consumer Goods Social Media Marketing Kit

 

Mentions from this episode: 

Learn more and Start growing with us –

UMAI Marketing socials  –

• Instagram, here
• TikTok, here
• LinkedIn, here

Get the Social Media Marketing Kit, here

Stay in touch:

Join UMAI’s Facebook Group: CORE 

#42: How to Utilize User Generated Content to Drive Sales

In this episode, Karin discusses the importance of utilizing user-generated content (UGC) as a cost-effective way to drive sales for consumer goods brands. UGC refers to content that's created by customers, content creators (or even your mother, brother, best friend, next door neighbor), and it's known for its authentic appearance and messaging. Karin shares some effective strategies for leveraging UGC to increase sales and engagement, even on a limited budget.

Tune in to learn more about how UGC can benefit your brand and how to make the most of it. 📸

[0:58 - 1:57] What is UGC and how you can utilize it to drive sales [1:58 - 2:35] Building community first on social with UGC

[2:36 - 3:08] Using UGC for high-converting social ad creative [3:09 - 4:27] Exploring alternative sources of UGC

[4:28 - 5:05] Closing and plug-ins

 

Mentions from this episode: Learn more and Start growing with us

UMAI Marketing socials – Instagram: https://www.instagram.com/umaimarketing

TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umaimarketing

 

👉🏼 Stay in touch: Join UMAI’s Facebook Group: CORE https://www.facebook.com/groups/core3inspiration/ 

#41: 4 Easy Ways to Increase Email Clicks & Opens

In today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool! Let's dive into these tips and start driving results for your email campaigns. 💌

Timestamps:

[0:59 - 1:48] Why you should be spending more time on email marketing for your brand

[1:49 - 2:22] Four of our top tips for boosting open and click-through rates

[2:23 - 4:05] Tip #1: Personalization is key

[4:06 - 5:34] Tip #2: Perfecting your subject line

[5:35 - 9:46] Tip #3: Creating attention-grabbing call-to-actions

[9:47 - 13:20] Tip #4: Segmenting your list for efficient marketing 

[13:21 - 14:06] Closing

Mentions from this episode: 

Learn more and Start growing with us –

UMAI Marketing socials  –

• Instagram, here
• TikTok, here
• LinkedIn, here

👉🏼 Stay in touch:

Join UMAI’s Facebook Group: CORE 

#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls

In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online.

Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads.

Don't miss out on this opportunity to improve your eCommerce marketing strategy! 📈

Timestamps:

[0:59 - 3:22] Meet Andy, founder of PPC Pitbulls
[3:30 - 6:13] Why smaller brands are the perfect fit for this PPC agency
[6:15 - 10:05] When is the right time to start running Google Ads?
[10:07 - 12:50] What benchmarks should a young brand have before they start Google Ads
[12:51 - 15:26] What should be your Google Ad starting budget?
[15:27 - 21:22] DIYing your own Google Ads
[21:23 - 24:35] Andy’s top tips on optimizing your campaigns
[24:36 - 27:08] Andy’s journey in PPC marketing CPG brands
[27:09 - 28:10] Closing and how you can reach PPC Pitbulls! 

Mentions from this episode:

Learn more and Start growing with them -

Andy Janaitis  -

• Check out their website: https://ppcpitbulls.com/ 
• LinkedIn: https://www.linkedin.com/in/andyjanaitis 
• Instagram: https://www.instagram.com/ppcpitbulls/ 

Stay in touch here - 

Join UMAI's Facebook Group: CORE 3 

https://www.facebook.com/groups/core3inspiration/ 

 

#39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)

Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!

 

In the last episode of our mini series - Alison and Karin will be talking about the digital marketing KPIs you need to track to make informed decisions, three essential digital marketing levers for CPG brands, and how to prioritize your marketing to-do list so you can avoid overwhelm. 

 

Let's get into our final episode! 🙌🏼

Timestamp:
[0:45 - 1:35] Introduction

[5:35 - 10:32] The core three marketing levers for digital success

[10:32 - 12:23] Why you should focus on these three marketing levers for success

[12:24 - 14:23] How these three levers work together to master consistent sales

[14:24 - 17:58] How to build a community

[18:00 - 22:40] When to expand your marketing efforts

[22:41 - 26:17] The primary KPI you need to track for social media

[26:20 -  30:37] The primary KPI you need to track for paid advertising

[30:38 - 34:16] The primary KPI you need to track for email marketing

[34:17 - 35:17] More freebie education to snag!

[36:14 - 37:42] Closing

 

Mentions from this episode:

Learn more and Start growing with them -

Adam Pollack -

Check out their website: https://www.rodeocpg.com/

Instagram: https://www.instagram.com/rodeocpg/

LinkedIn: https://www.linkedin.com/in/zachary-deangelo/ or

email Adam: adam@rodeocpg.com

 

Alli Ball -

Check out their website: https://www.alliball.com/

Instagram: https://www.instagram.com/itsalliball/

Facebook: https://www.facebook.com/AllisonBallConsulting/

Free Workbook: https://www.alliball.com/100

 

👉🏼 Stay in touch:

Join UMAI’s Facebook Group: CORE 3 https://www.facebook.com/groups/core3inspiration 

#38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)

Learn the strategies of million dollar brands! Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!

 

In the second episode of our mini series – Alli Ball shares everything you need to know about getting on AND off the shelf, and setting your CPG brand up for retail success.

 

Alright, let’s get onto more shelves! Oops....We meant onto the pod! 🎙 

 

Timestamp:

[0:46 - 2:47] Introduction

[3:28 - 6:01] How to successfully reach out to grocery buyers

[6:02 - 11:46] Establishing trust and building retail relationships

[12:02 - 15:00] For new brands without existing sales data: how do you pitch sales?

[15:01 - 17:46] What to do when a buyer is ghosting you

[18:58 - 22:28] Getting more sales

[22:29 - 24:59] Effective strategies for a brand to move product off the shelf

[25:01 - 27:39] How to handle being "stuck" in retail and increase velocity

[27:49 - 28:48] Inspirational quote from Alli

[29:02 - 30:10] Activity for all listeners!

[30:12 - 31:57] Outro

 

 

Mentions from this episode: Learn more and Start growing with them -

Adam Pollack -

Check out their website: https://www.rodeocpg.com/

Instagram: https://www.instagram.com/rodeocpg/

LinkedIn: https://www.linkedin.com/in/zachary-deangelo/

or email Adam: adam@rodeocpg.com

 

Alli Ball -

Check out their website: https://www.alliball.com/

Instagram: https://www.instagram.com/itsalliball/

Facebook: https://www.facebook.com/AllisonBallConsulting/

Free Workbook: https://www.alliball.com/100 

 

Stay in touch: Join UMAI’s Facebook Group: CORE 3 -https://www.facebook.com/groups/core3inspiration

#37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)

Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!

They're sharing some of the strategies that successful consumer goods brands implement across operations, retail, and digital marketing.

In this first episode of our mini series - Adam Pollock shares everything you need to know from demand production, procurement, and cash flow.

Let's get into today's episode... 📣

 

Timestamp:

[0:45 - 1:23] Introduction

[1:25 - 5:08] Defining "operations"

[5:15 - 6:50] Demand, production, procurement, and cash flow

[6:52 - 11:23] What should founders do next? Outlining your operations plan

[11:24 - 12:27] Bottoms up planning

[12:28 - 18:14] Executing your operations

[19:01 - 21:14] The connection between operations and sales [21:31 - 24:36] What brands are doing it right?

[24:54 - 26:44] How Rodeo CPG can help you

[26:49 - 27:53] Closing remarks

 

Mentions from this episode: Learn more and Start growing with them -

Adam Pollack -

Check out their website: https://www.rodeocpg.com/

Instagram: https://www.instagram.com/rodeocpg/

LinkedIn: https://www.linkedin.com/in/zachary-deangelo/

or email Adam: adam@rodeocpg.com

 

Alli Ball -

Check out their website: https://www.alliball.com/

Instagram: https://www.instagram.com/itsalliball/

Facebook: https://www.facebook.com/AllisonBallConsulting/

 

Stay in touch: Join UMAI’s Facebook Group: CORE 3 -https://www.facebook.com/groups/core3inspiration

 

#36: Growing a Women’s Wellness Brand with Kate Morton of Funk It Wellness

When we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, TX.

Kate went to school to become a registered dietitian, and never intended to be an entrepreneur let alone become a marketer for her own business. In this episode, Kate will be sharing wisdom about building her brand from the ground up, the struggles of marketing a menstrual wellness brand, and wearing (and looking good in) many hats along the way.

 

This episode is loaded with insights for accelerating your brand’s growth. You DEFINITELY don't want to miss it if you're in the wellness space, too. Let's get funky!

 

Timestamp:

[0:45 - 4:41] Introduction

[4:44 - 6:50] Small Wins lead to big victories

[6:51 - 10:40] Overcoming product development challenges

[10:43 - 15:03] Ways of pushing through obstacles to achieve her goals

[15:06 - 17:45] Building and maintaining good business relationships

[17:49 - 20:10] Funk It Team

[20:11 - 24:00] Kate’s marketing strategy 

[24:05 - 29:35] Favorite thing about UMAI’s Growth Course

[29:39 - 34:24] What marketing channel are you most excited about?

[34:32 - 36:10] Biggest piece of advice for small CPG business owners 

[36:25 - 37:17] Outro

 

Mentions from this episode: 

Learn more and Join there mailing list -

• Check out their woman-owned menstrual health company, here
• Instagram, here
• Facebook, here
• Pinterest, here

Stay in touch: Join UMAI’s Facebook Group: CORE 3