UMAI Social Circle

#15: Should You Clap Back?? How Brands Should Respond to Negative Comments on Social

Do the haters deserve a response? 💬 Consumers just aren’t emailing customer support like they used to. 😅 Instead, it’s commonplace for customers to comment on your most recent social posts or ads. Meaning, convos once handled in private have now become a public affair. So, short answer: it depends. Slightly longer answer: listen to this latest episode of UMAI Social Circle. We’ve got all the tips, tricks, and examples you need for when the trolls attack. 👺

#14: Poppi Mukbang, This Insta-Worthy Rebrand & Influencer Network Is Poppin’ Off

Ever heard of Mother Beverage? Okay, how about Poppi?? 😛 We’re willing to bet that 2nd one rings a bell, especially if you’ve spent some time on the ‘gram. 

 

After they snagged a partnership with entrepreneur Rohan Oza in the Shark Tank, they got a seriously awesome rebrand and quickly became the bubbly probiotic product that we love today. 

 

Learn how their new look has fueled an equally epic influencer network as well as tips to launch your own program while on a small-biz budget. We're on IG: @umaimarketing

#13: The 360° CPG Experience With Notley's VP of Marketing, Emily Kealey

Austin’s food, bev, and better-for-you packaged goods community is growing at an ever-more rapid pace. But, industry leaders like Emily Kealey, Naturally Austin, and Notley say it’s an atmosphere of collaboration over competition. 🙌 Learn how Emily Kealey went from spreading the good word on mangos (it’s true!) all the way to the CPG expert she is today. Follow us on Instagram at @umaimarketing!

#12: Marc Nathan on Mindfully Scaling Your Biz & Building Community

When a huge retailer wants your product, it’s a good sign - sure! But, Nathan points out how the pressures of these kinds of partnerships can hurt your biz more than they help it. Plus, how monthly coffee shop hangs are keeping Austin’s CPG network (and beyond) connected in a time when we need it more than ever. Want more? Follow us on Instagram at @umaimarketing.

#11: The Best Biz Owners Stay Humble & Scrappy, Words of Wisdom From SKU’s Chief Operating Officer

To quote Michelle Breyer’s LinkedIn: “Don’t tell me something can’t be done. Let’s work to make it a reality.” 💭🤝🛠️ 

This applies to Breyer’s current position as Chief Operating Officer at SKU as well as her founding role at NaturallyCurly.com - a leading resource for the natural and textured hair community! 💁 

Her advice for small-biz CPG owners? See a need in the market - fill it! Stay flexible as your ability to pivot is a HUGE advantage that you have over big-guy Coca-Cola. 

There are many more tips where that came from! This episode is loaded with industry experience and insights for accelerating your brand’s growth. 

Follow us on Instagram @umaimarketing! Find us on the web: umaimarketing.com 

#10: Uplifting Female Founders, Pitch Deck Pitfalls, and Getting Funded With Springdale Ventures Principal Caroline Fabacher

Caroline Fabacher might’ve entered the biz world as an attorney at law. ⚖️ But, it was always her love for finances and startups that continually drew her closer to her current position: Principal at Springdale Ventures. 💸 

We chat all about -  

- Beam, the 1st Texas-based Angel Network dedicated to women-founded companies 

- What makes some pitches sing 🎵 and others screech 🦉 (to a grinding halt) 

- How the heck does one secure funding these days, from an insider's perspective 

Follow us on Instagram @umaimarketing!

#9: Accelerator Programs, Mentorship, & 2020 Trends with Alyssa Padron of The Ronin Society

Alyssa Padron got her start at SKU - and, man! Their accelerator program has seen a TON of growth since then. 

Just look at alumni brands Siete Foods 🌮 and Epic Bar! 🐃 

 

The very same can be said for Padron who has continued her journey onward to grow into a new role at The Ronin Society. 

 

Together, we unpack what’s really going on behind the scenes at accelerator programs, 2020 trends leading into 2021, and the value of mentorships of all kinds. 👭 

 

Follow us on Instagram @umaimarketing!!

#8: Culina Yogurt Mukbang, the Blueprint for Founder-Forward + Eco-Minded Content

This is NOT your average yogurt brand, and we’re so pumped about that - ‘cause who needs the “other guys” when you’ve got Culina Yogurt. 😉 Plenty to unpack in this one. Like, what does The Rock have to do with yogurt exactly?? As well as a look at strategic retailer shoutouts, messaging buckets, and nailing an eco-minded angle. Don't forget to follow us on Instagram @umaimarketing!!

#7: Pabst Brewing Brand Director on Climbing The CPG Ladder

We connect with Pabst Brewing Brand Director Emily Hoyle to discuss embracing industry trends, overcoming imposter syndrome, and leaning into an ever-changing day-to-day workflow. 

You’ll be reaching for a can of Lone Star before this one’s over with. Cheers! 🍻 

Follow us on Instagram @umaimarketing!!

#6: How the 1st Ever Coconut Milk Ice Cream, NadaMoo!, Earned Its Way Into the Freezer Aisle

In 2005, @nadamoo seriously shook up the frozen dessert market with the first ever dairy-free coconut milk ice cream. 🥥🚫🐄 

Not long after, CEO @nadamoodan joined the team - re-working his mechanical engineering skills to put their books in order and become a chief problem solver as the company expanded to the well-known CPG brand 🍦 it is today. 

We chat flavors, seasonal SKUs, expansion to Canada, and so much more in our latest episode. 

Don't forget to follow us on Instagram @umaimarketing!