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UMAI Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let's find out together. Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing
Episodes
Wednesday Oct 07, 2020
#5: Kettle & Fire Mukbang, Their Unique Approach to Increasing Average Order Value
Wednesday Oct 07, 2020
Wednesday Oct 07, 2020
@kettleandfire bring the heat with a checkout system, indoctrination email series, and landing page loaded with special offers! You’re going to walk away from this episode hungry for Tom Yum Chicken Bone Broth and raring to edit your own sales pages for more 🤑.
And really, there’s no better way to celebrate the beginning of autumn than chatting upsell strategies over a cup of bone broth. 🍲 Don’t ya think?
Don't forget to follow us on Instagram @umaimarketing!
Wednesday Sep 23, 2020
#4: Shaking up the Market with Pasture-Raised Eggs and Cricket Protein
Wednesday Sep 23, 2020
Wednesday Sep 23, 2020
Believe us when we say we’re eggstatic to share this week’s episode. 😬🥚
We chat with Jason Jones, Cofounder of Vital Farms - a company created with revitalized farming methods that prioritize animal welfare!
Not only that, he’s an advisor to entrepreneurs and CEO of Exo Protein (🦗). And, before you ask - yes, we’ve tried their Whole Roasted Crickets! And yes, they’re amazing!!
Don't forget to follow us on Instagram @umaimarketing!
Wednesday Sep 09, 2020
#3: Siete Foods Mukbang, How They Nurture a +300k Community of Engaged Followers
Wednesday Sep 09, 2020
Wednesday Sep 09, 2020
Y’all are in for a literal treat this episode! It’s this duo’s first mukbang: chip and dip edition.
Alison and Karin taste test Siete Foods Spicy Blanco Cashew Queso with Grain Free Tortilla Chips (Sea Salt & Jalapeno). Then, break down the brand’s mission to better understand why their sizable Instagram following is soo engaged.
Don't forget to follow us on Instagram @umaimarketing!
Thursday Aug 27, 2020
#2: Creating a product that’s *actually* different with Natural Stacks
Thursday Aug 27, 2020
Thursday Aug 27, 2020
Grab a snack and settle in - 'cause your brain is about to get bio-hacked.
Today, Alison catches up with Roy Krebs (Co-Founder & CEO of Natural Stacks) to discuss his entrepreneurial “why” as well as the how behind creating standout supplements in an increasingly overcrowded market.
Spoiler alert: It has a whole lot to do with quality ingredients!
Don't forget to follow us on Instagram @umaimarketing!!
Thursday Aug 13, 2020
#1: Our Founder Story, How Karin & Alison Met
Thursday Aug 13, 2020
Thursday Aug 13, 2020
Hey y’all! The day is finally here. Our Umai Social Circle podcast has launched with episode 1.
Alison and Karin sit down together to share their backstory. A series of jobs throughout their early twenties evolved into the food, bev, and wellness marketing agency that you know today.
Let’s just say some eggs were indeed cracked to make this omelet happen, but (in hindsight) we’re so glad it all happened the way that it did.
Don't forget to follow us on Instagram @umaimarketing!